Conducting an SEO Audit on AI-Created Content
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Evaluating search engine optimization for AI-written web pages requires a thoughtful, deliberate, strategic approach because while AI can generate content rapidly, it often fails to capture human insight that search engines reward, prioritize, and rank highly. Begin by thoroughly reviewing the content for originality and quality. Employ AI detection and duplication scanners to ensure the text isn’t a derivative of published material, and run it through readability tools to confirm it’s written in conversational, engaging prose. AI content can sometimes sound robotic, stiff, or overly generic, which reduces user satisfaction and search visibility.
Next, examine keyword usage. AI tools may overuse terms unnaturally. Confirm that primary and secondary keywords appear within the H1, H2s, and opening sentences and are woven organically into the content. Steer clear of excess— search engines now prioritize context and user intent over keyword frequency. Check the page title and snippet to ensure they are engaging and informative, and fit within Google’s display limits while mirroring the core topic.

Validate the site architecture by ensuring the page has a SEO-friendly path, correct HTML heading order with a single, unique H1 and multiple H2s for section breaks, and that all images have descriptive alt text. AI-generated pages sometimes use placeholder text like "image1.jpg". Also confirm that the page has fast Core Web Vitals, is mobile-friendly, and has no broken links. Use tools like Google PageSpeed Insights and the Mobile-Friendly Test to identify technical bottlenecks.
Look at internal and external linking—AI may generate irrelevant or broken links. Ensure internal links point to related, high-quality pages on your site, and that external references are to authoritative, trustworthy sources. Avoid linking to spammy, low-trust, or penalized domains. Also, verify it’s not excluded from search results using Google Search Console to confirm noindex tags aren’t present.
Assess how users interact with the content—AI pages often fail to fully answer queries or miss the real question. Benchmark against top-ranking pages for the same keyword. Does your article outperform deeper insights, clearer organization, or fresher data? If not, enhance depth and relevance. Track user engagement metrics in analytics—if users don’t scroll past the fold, the content is perceived as low-value.
Maintain ongoing optimization—AI content can quickly lose relevance. Implement quarterly audits to update facts and figures, correct errors and misinformation, and streamline complex explanations. SEO is not a one-time task, especially with Automatic AI Writer for WordPress-generated content. Ongoing evaluation and editorial control are vital to stay competitive in search over time.
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